Lilly Singh's Show and World Tour Promoter Michael Mills

The Man Bringing Digital Stars Lilly Singh & Others To The Stage






Videos of Lilly Singh's Youtube channel "Superwoman" have been streamed over 1.8 billion times, making her a media hit. In 2015 she went from a digital presence to a live tour, including performance at the Bhabha auditorium in Mumbai.
The organizer of Lilly Singh's tour as well as similar live shows by other digital stars is Michael Mills. A recent article in Forbes describes Mills' role:
"In May 2015, more than 2,000 screaming fangirls, many with tears in their eyes, packed the Jamshed Bhabha Theatre in Mumbai for the first stop on a world tour. Unlike typical performances at the theater, which usually hosts ballets, operas and orchestras, this one featured a YouTube star, Lilly Singh.
For most audience members in Mumbai, this was their first opportunity to see Singh in person.......her fans were well acquainted with her stand-up routines, which often riff on her Punjabi heritage. As a result, Forbes estimates, the show grossed more than $54,000, and the 23-stop tour took in $1.7 million."

For more from Forbes article on Lilly Singh tour organizer go to:Counter-Counter Programming 










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